Made Goods II
Oct22 Summer Collection Launch
Art Direction
Launch Concepts + Photography
To bring the collection to life, I created multiple stories tying the new products together. Every shot reflects Made Goods’ range in materials and styles for every space. Sourcing inspiration for mood boards, I designed the sets and directed the shoot, always deeply collaborating with the stylist and our production team.
Art Direction
Layout Design + Copy
COVER
Inspired by hardcover art books, Made Goods’ annual catalog cover simulates textural depth, celebrating the brand’s signature woven textures. With a subtle color block contrast, the brand’s logo is striking yet elegantly highlighted. This series of catalogs has a dedicated refresh in complementing shades.
LAYOUT
The refreshed new collection look book opens up to each space with a sprawling scene, then giving customers a deeper dive into vignettes and details that shows off the handcrafted materials.
COPY
In developing the base story for the three marketing concepts, I collaborated with the in-house writer on creating expressive copy to support the new products.
“We’re setting the scene for garden gatherings inviting both whimsy and sophisticated elements. Delve into generous proportions and touches of the surreal.”
