Made Goods III
Jul23 Supplement Collection Launch
Art Direction
Launch Concepts + Photography
To bring the collection to life, I created multiple stories tying the new products together. Every shot reflects Made Goods’ range in materials and styles for every space. Sourcing inspiration for mood boards, I designed the sets and directed the shoot, always deeply collaborating with the stylist and our production team.
Art Direction
Layout Design + Copy
COVER
This summer catalog had a new direction, where Made Goods only featured a look book instead of an additional index of products. The full bleed image cover reflects a simple yet welcoming interior, highlighting a selection of striking new modern pieces.
LAYOUT
The new collection look book opens up to each space with a sprawling scene, then giving customers a deeper dive into vignettes and details that shows off the handcrafted materials.
COPY
In developing the base story for the two marketing concepts, I collaborated with a freelance writer on creating expressive copy to support the new products.
“Thoughtfully assembled, well-traveled, and romantic: design a retreat steeped in rich details and eccentric-yet-elevated elements.”
