Made Goods I
Jan23 Annual Collection Launch
Art Direction
Launch Concepts + Photography
To bring the collection to life, I created multiple stories tying the new products together. Every shot reflects Made Goods’ range in materials and styles for every space. Sourcing inspiration for mood boards, I designed the sets and directed the shoot, always deeply collaborating with the stylist and our production team.
Art Direction
Layout Design + Copy
COVER
Inspired by hardcover art books, Made Goods’ annual catalog cover simulates textural depth, celebrating the brand’s signature woven textures. With a subtle color block contrast, the brand’s logo is striking yet elegantly highlighted. This series of catalogs has a dedicated refresh in complementing shades.
LAYOUT
The refreshed new collection look book opens up to each space with a sprawling scene, then giving customers a deeper dive into vignettes and details that shows off the handcrafted materials.
COPY
In developing the base story for the two marketing concepts, I collaborated with the in-house writer on creating expressive copy to support the new products.
“Seeking the best quality in materials and uniquely crafted techniques, we bring together a rich collection of earth tones, natural wovens, and shapely silhouettes. Discover the beauty of artisan-made details, perfectly imperfect in every way.”
